I don?t suppose Iain Duncan Smith knows it, but he lost his job this week because of MTV. Jamie Oliver neglected to wear a tie when meeting the Queen because of MTV. Wars are now fought the way they are because of MTV. The News is no longer so specifically at Ten because of MTV. Celebrities have to be got out of wherever they are, after they?ve eaten raw snake, because of MTV, and ordinary people become television stars overnight, after they?ve cut out their tongue, because of MTV.

The world is the way it is because of MTV.